7:00 - 8:00
Breakfast & Registration (6:30 AM - 8:00 AM)
8:00 - 8:30
Welcome (8:00 AM)

Kevin Kruse, Christine MacAdams

Jonathan Richman | Shwen Gwee | Jane Sarasohn-Kahn | Ben Sawyer

8:30 - 9:45
Keynotes

Victor Stretcher, PhD, HealthMedia/UMSPH | Behavior Change and Story Power

"e-Patient Dave" deBronkart and Brian O'Donnell, Klick | Laugh, Sing and Eat Like a Pig

Keynote speaker Q&A

9:45 - 10:00
Break (9:45 AM - 10:00 AM)
10:00 - 10:45
Trends & Data

Susannah Fox, Pew Internet & American Life Project | Chronic Disease in the Internet Age

Bill Tancer, Hitwise/Author: Click | What Search Activity Tells Us About Health

Expert Panel Q&A

10:45 - 11:15
Demos: Innovations in Thought and Technology

Intouch Solutions | Dare to Share: Social Sharing Risks and Solutions for Pharma by Wendy Blackburn

Listen Logic | Demo presentation by Scott Ballenger

evoke interaction | Demo presentation by Reid Connolly

11:15 - 12:15
CASE STUDIES: Integrated Social Media Marketing

Joe Shields | Pfizer

Sona Mehring | CaringBridge

Brooke McMillan | Livestrong

Case Study Panel Q&A

12:15 - 12:30
Apple iPad Raffle
12:30 - 2:00
LUNCH | LEARN | NETWORK (12:30 PM - 2:00 PM)

Lunch

1:1 Coaching Sessions, Innovation Island

Exhibits & Demos

Mobile Health
Social Pharmer
Games for Health
2:00 - 2:45
Mobile Trends
Jane Sarasohn-Kahn, Think-HEALTH, Health Populi Blog
Can your cell phone be your psychologist?
Margaret Morris, PhD Intel Digital Health
Evidence-Based Marketing for Campaign Optimization
Tina Sampath, Gilead | Kirsten York, Return on Focus, LLC
Social Media and the Patient Journey
Jeff Greene, HealthEd
The Games for Health Landscape
Ben Sawyer, Digital Mill
Exergaming
Elizabeth Lyons, University of North Carolina
2:45 - 3:30
Be Active, Get Rewards!
Seth Tropper, Switch2Health
Get Moving!
Jen McCabe, Contagion
Collaborating for Trust: Pharma, Patient Orgs and SM
Clarissa Trujillo, Lundbeck | Eileen O'Brien, Siren Interactive | Tai Spargo, National Organization for Rare Disorders
Rehab with Games
Sam Yohannan, Cornell Medical Center
Games for Rehab: Customizing Versus Adapting
Judith Deutsch, University of Medicine & Dentistry NJ
3:30 - 4:00
Break (3:30 PM - 4:00 PM)
4:00 - 4:45
Case Study: Smart Medication Packaging
David Rose, Vitality GlowCaps
Using New Media to Engage At Risk Heart Patients
Barbara Gaynor, Boston Scientific
fMRI Studies & Using Games for Parkinson's
Adam Noah, Long Island University
4:45 - 5:30
Improving MS Self-Care via Smart Phone Apps
Amanda Bednar, MSAA
Texting 4 Obesity in Primary Care
Sloan Rachmuth, HEALTHeME
HealthSeeker Facebook Game
Manny Hernandez, Diabetes Hands Foundation | Michael Fergusson, Ayogo
Psychiatric Considerations for Game Designers
Paul Ballas, Green Tree School
5:30 -
Cocktail Reception | Prize Giveaways (5:30 PM)
Click here to go to the Day 2 Agenda
7:00 - 8:00
Breakfast & Registration (6:30 AM - 8:00 AM)
8:00 - 8:15
Morning Welcome (8:00 AM)

Kevin Kruse, Christine MacAdams

8:15 - 9:15
Keynotes

Margaret Morris, PhD, Intel Digital Health Group | Changing Health Behaviors: From Facebook to Smartphones

Maureen Byrne, Novartis and Andy Phelan, Actor | Becoming Christopher: How to Connect with the Power of Storytelling

Elizabeth Cohen, CNN Senior Medical Correspondent | The Empowered Patient

Keynote speaker Q&A

9:15 - 10:15
e-Patients and Clinical Trials

Dr. Hugo Stephenson, iGuard | Safety, Surveys & Recruitment: Why 2 Million+ People Engage with iGuard

Craig Lipset, Pfizer | E-Patient Impact on Clinical Trials

Expert Panel Q&A

10:15 - 10:30
Break (10:00 AM - 10:15 AM)
10:30 - 10:50
Personal Biometrics

Ben Rubin, Zeo | Sleep, Zeo and the Quantified Self

Kevin Kruse, Kru Research

Personal Biometrics Q&A

10:50 - 11:15
Physician perspective: Why Participatory Healthcare Changes the Game

Ted Eytan, MD MPH, Kaiser Permanente | Danny Sands, MD, MPH, Cisco
Moderated by "e-Patient Dave" deBronkart

11:15 - 11:30
Special Presentation

Regina Holliday | Patient Rights Arts Advocate

11:30 - 12:15
PechaKucha

Jeanne Barnett, MedRise Consulting | The Yellow Brick Road: The Patient's Path to Empowerment

Kurt Mueller, Roska Digital | Optical Recognition – Fad or Rad? How quick response codes, augmented reality and optical recognition are changing the future of healthcare communications

Lisa Emrich, Brass and Ivory | Through the Looking Glass: A Patient's View of Interacting with Pharma

Jonathan Richman, Dose of Digital | We Hate Your Dot Com

12:15 - 1:30
LUNCH | LEARN | NETWORK (12:15 PM - 1:30 PM)

Lunch

1:1 Coaching Sessions, Innovation Island

Exhibits & Demos

Mobile Health
Social Pharmer
Games for Health
1:30 - 2:15
Smart Phones for Healthy Habits
Elena Chouw, Pfizer | Mark Hadfield, Klick
Data Driven Lifestyle Change
Amy McDonough, FitBit | Alec Melkonian, Klick
Power of Patient Ambassadors and Activists
Laura McGovern, Auxilium | Andrew Levitt, HealthTalker | Jack Barrette, WEGO | Kerri Sparling, Six Until Me
Zamzee: Motivating Physical Activity in Tweens
Ellen LaPointe, HopeLab | Phineas Barnes, First Round Capital
2:15 - 3:00
Text4baby: 75,000 Mobile Moms and Growing
Arlene Remick, text4baby | Paul Meyer, Voxiva
Using the Internet and Social Media to Promote FDA-Regulated Medical Products
Barbara Chong, FDA DDMAC
Game On: Creating a Snowboard Edutainment Experience in T1 Diabetes
Matt Caffrey, Eli Lilly and Company | Ross Fetterolf, Ignite Health
3:00 - 3:30
Break (3:00 PM - 3:30 PM)
3:30 - 4:15
Mobile Health at CDC
Speaker confidential at this time
Unconference
Mobile & Social Games for Health: The Current State of the Art
Ben Saywer, Digital Mill
4:30 -
Wrap Up | Prize Giveaways (4:45 PM)
Click here to go to the Day 1 Agenda
(Schedule is subject to change)