>> Pre-Conference Sessions

e-Patient connections is proud to offer these pre-conference sessions on the afternoon of September 27, 2010. We will be adding new sessions as we continue to develop the conference program, check back frequently for updates.

You will be able to select these optional sessions when you register for the conference.

Leveraging the Power of Social Media with Relationship Marketing

September 27, 2010 | 1:00 pm to 5:00 pm

Relationship Marketing is the school of marketing that focuses on creating a valuable relationship between a customer and a brand, which is a perfect fit for social media engagement.  In this participatory workshop, we’ll be exploring social media for the Pharmaceutical and Healthcare industry through the lens of Relationship Marketing.  That means we’ll start by exploring business goals, talking about our patients/customers, determine internal readiness for social media engagement, and then discuss the right technology to achieve our goals and how to measure success.   You’ll leave understanding why, when and how to effectively integrate social media into your marketing mix and measure the results.

Led by Carlen Lea Lesser & Daniel Davidson, RTC Relationship Marketing
Cost: $395

Social Media Marketing Accelerator

September 27, 2010 | 1:00 pm to 5:00 pm

This highly interactive workshop provides a quick way to catch up on social media in healthcare, including a review of the most and least effective social media marketing programs across industries. You’ll learn about the social media platforms used by patients and physicians and discuss opportunities and challenges of social media marketing, including within the context of DDMAC regulations. You’ll leave with a “best practice” process for creating and approving social media programs within your organization. Bring your questions, as there will be some good discussion time.

Led by: Jonathan Richman, Author Dose of Digital Blog
Cost: $395

Designing Communities of Care: Strategic Social Interaction Design for Healthcare

September 27, 2010 | 1:00 pm to 5:00 pm

Social Interaction Design (SxD) is all about designing complex ecosystems that support conversation, collaboration, intimacy, and play (communities). Many of these models have yet to filter into the healthcare and user experience design communities.

This intense, collaborative, team-focused workshop will provide a framework for understanding communities of care through an exploration of the underlying models of collaboration and conversation. In addition, we’ll present a strategic roadmap with design considerations for creating such online communities in the healthcare and wellness space. By the end of the workshop, participants will have developed a range of high-level strategic concepts that respond to the business need for online communities in healthcare and integrate a fresh, contextual understanding of that space.

Led by:
Will Evans, Director, Experience Design, Semantic Foundry
Cost: $395

Search Marketing (SEO/SEM) Best Practices for Pharma*

September 27, 2010 | 1:00 pm to 5:00 pm

Search engines are the first place health seekers go when looking  for information on their condition or treatment. If your brand isn’t highly visible in the search engine results, you’re missing out on an opportunity to connect with motivated e-Patients!

Discover the strategies and tactics that will help your brand gain higher positioning and greater click-throughs on Google and other search engines. Learn how to conduct keyword research, build search engine friendly websites, increase inbound links, and optimize your paid search (PPC) activities. This interactive workshop will review real-life examples of pharma brands leveraging SEO and SEM, enabling you to learn from other’s successes and challenges. The session will also explore emerging trends and technologies in Search Marketing, including new ad formats for pharma, and the impact of social media on your search strategies. Whether your brand is seasoned in search, or just starting out in the space, you’ll leave this workshop with some new ideas on how to take your search engine presence to the next level!

Led by: Julie Batten, VP, Media Strategy, Klick Pharma
Cost: $395

*This workshop is not available for employees of suppliers

Serious Health Games

September 27, 2010 | 1:00 pm to 5:00 pm

This workshop provides  the chance to go from 0 to 60 in the field of serious games and game development.  Focusing on what will make you a better executive producer of any game project, the workshop is designed around three specific knowledge domains that can help novices and experts alike:

  1. An overview of modern day games, game designs, and the industry in general
  2. An overview of serious games activity with specific case examples
  3. A step-by-step process to go from concept to deployable project including valuable insight on pre-production processes, developer contracting, and technology selection.

This fast-paced workshop will cover numerous topics designed to give you a complete picture of the videogame and serious game landscape.  You’ll leave better able to make great decisions that can lead to more effective outcomes.

Led by: Ben Sawyer, Digital Mill, Games for Health
Cost: $395