>> Sept. 29 Session Descriptions

General Sessions (AM)

Welcome

Kevin Kruse | Christine MacAdams

Keynote Presentations

Changing Health Behaviors: From Facebook to Smartphones
Margaret Morris, PhD, Intel Digital Health Group
Dr. Morris is a clinical psychologist and senior researcher in Intel’s Digital Health Group, where she studies the ways that emerging technologies can enhance mental and physical wellbeing. She will share her latest research into the use of social and mobile media for health change.

The Empowered Patient
Elizabeth Cohen, CNN Senior Medical Correspondent and Author: The Empowered Patient
Elizabeth Cohen is senior medical correspondent for CNN. During her 17-year tenure as senior medical correspondent for CNN, Elizabeth Cohen has reported award-winning stories from Ground Zero following the Sept. 11, 2001 terrorist attacks; from a military hospital during Hurricane Katrina; and from Haiti in the aftermath of the Earthquake. She will share her approach to sharing stories to empower patients. After her talk she will sign copies of her new book, The Empowered Patient.

Keynote Speaker Q&A
Questions from the audience will be answered by the keynote speakers.


e-Patients & Clinical Trials

Case Study: Safety, Surveys & Recruitment: Why 2 Million+ People Engage with iGuard
Dr. Hugo Stephenson, iGuard
Dr. Stephenson, a doctor, entrepreneur, and clinical researcher, will share how Quintiles engaged over 2.4 million users to join its medication monitoring community, iGuard.org. He will demonstrate how this community is being used to accelerate clinical development, aid drug discovery, and help identify opportunities for improving health outcomes.

Trends: E-Patient Impact on Clinical Trials
Craig Lipset, Pfizer
Craig will explore the implications, opportunities and risks when the e-patient becomes a clinical trial participant. Can the e-patient be part of the solution for the expensive, complex, and time-consuming field of clinical research?

Speaker Q&A
Questions from the audience will be answered by the speakers.


Personal Biometrics

Sleep, Zeo and the Quantified Self
Ben Rubin, Zeo
Ben is the co-founder and CTO of Zeo Inc. Zeo has created a powerful personal biometric tool for measuring sleep. He will talk about using the power of self quantification to affect health outcomes – and offer insights into surrounding these tools with powerful coaching, content, and community to offer a full solution.

Speaker Q&A
Questions from the audience will be answered by the speakers.


Physician perspective: Why participatory healthcare changes the game

Ted Eytan, MD, MPH, Kaiser Permanente | Danny Sands, MD, MPH, Cisco
Moderated by “e-Patient Dave” deBronkart
When patients are empowered and participatory, it changes everyone’s role – and needs. e-Patient Dave will lead a discussion with two true thought-leaders, Dr. Danny Sands of Cisco Systems and Beth Israel Deaconess Medical Center, and Dr. Ted Eytan of Kaiser-Permanente and Clinovations.

Panel Q&A
Questions from the audience will be answered by the speakers.


Special Presentation: Patient Rights Arts Advocate

Regina Holliday
Regina Holliday is a blogger, artist and medical advocate. Using paint and storytelling, she will recount her family’s journey through the special education system, and explain how that journey prepared them for the eventual battle for information access during her husband’s cancer care.  She will also show how art can promote positive change within the medical system through the tools of social media.


Pecha Kucha Presentations

The Yellow Brick Road: The Patient’s Path to Empowerment
Jeanne Barnett, Medrise CysticFibrosis.com

Optical Recognition – Fad or Rad? How quick response codes, augmented reality and optical recognition are changing the future of healthcare communications
Kurt Mueller, Roska Digital

Through the Looking Glass: A Patient’s View of Interacting with Pharma
Lisa Emrich, e-patient blogger

We Hate Your Dot Com
Jonathan Richman, Author, Dose of Digital Blog


Specialty Conference Sessions (PM)

Mobile Health

Text4baby: 75,000 Mobile Moms and Growing
Arlene Remick, text4baby and Paul Meyer, Voxiva
Learn about the largest mobile health service in the US and how a hundreds of public and private sector partners are working together to deliver critical information to pregnant women and new moms via their mobile phones.

Smart Phones for Healthy Habits
Elena Chouw, Pfizer and Mark Hadfield, Klick

Data Driven Lifestyle Change
Amy McDonough, FitBit and Alec Melkonian, Klick

Mobile Health at CDC
Speaker confidential at this time


Social Pharmer

Case Study: The Power of Patient Ambassadors and Activists
Laura McGovern, Auxilium | Andrew Levitt, HealthTalker | Jack Barrette, WEGO | Kerri Sparling, Six Until Me
More than ever before, patients are engaging with other consumers to share their experiences and perspectives on treatment approaches and products. Learn how Auxilium Pharmaceuticals is utilizing the power of word of mouth to raise awareness of treatment options for Dupuytren’s disease, engaging real patients and caregivers to spread the word.

Using the Internet and Social Media to Promote FDA-Regulated Medical Products
Barbara Chong, Pharm.D., BCPS, FDA DDMAC
Dr. Chong has over 10 years of experience in DDMAC and is primarily responsible for providing training and working on policy development and special projects. She will provide a brief overview of the presentations made at the November 2009 Part 15 public hearing held by the FDA on “Promotion of FDA-Regulated Medical Products Using the Internet and Social Media Tools” and the subsequent comments that have been submitted.  Dr. Chong will also provide expert insight into how the information is shaping policy development on Internet and social media promotion of FDA-regulated medical products.

Social Pharmer Unconference


Games for Health

Zamzee: Go More, Get More – Motivating Physical Activity in Tweens
Ellen LaPointe, HopeLab
Hear how HopeLab is tapping into popular trends in social gaming and lifestyle monitoring to create Zamzee, an online incentives and rewards experience that boosts physical activity levels in tweens by as much as 30%.

Presentation Title TBA
Phineas Barnes, First Round Capital

Game On: Creating a Snowboard Edutainment Experience in T1 Diabetes
Matt Caffrey, Eli Lilly and Company and Ross Fetterolf, Ignite Health
This session will explore how Lilly and Ignite partnered in the creation of a snowboarding game for T1 diabetes that utilized the Wii Fit balance board. We will discuss concept selection, platform considerations, game play elements, med/legal reviews, and implementation.

Rehab with Games
Sam Yohannan, Cornell Medical Center
Learn how physical therapists’ harness videogame technology toward healing and recovery of patients, specifically burn survivors.

Interactive Video Gaming and Virtual Reality for Stroke Rehabilitation
Judith Deutsch, University of Medicine & Dentistry NJ

Mobile & Social Games for Health: The Current State of the Art
Ben Saywer, Digital Mill