Speaker Bios | ePatient 2010

New insights, innovations, case studies, and research will be shared by our expert speakers, and healthcare marketers and educators from the life science, public health, and hospital industries will come together to share ideas. We are working to line up this year's world class speakers who will educate, entertain and challenge you. Check back frequently as additions to our program are happening quickly!


	Paul Ballas Dr. Paul Ballas is a child and adult psychiatrist who serves as a medical advisor and writer of several pro-social, pro-health, and educational videogames for children and adults. He is also currently serving as a medical advisor for the generation of an amicus brief to be used by the United States Supreme Court for the case deciding the constitutionality of the ban on children purchasing violent video games in the state of California. Dr. Ballas has written and edited hundreds of articles for peer reviewed journals and medical textbooks. His articles have appeared on major websites including Wired.com, NewYorkTimes.com, DiscoveryHealth.com, and MedlinePlus.com. He has also served as a medical writer and editor for several televisions shows that have appeared on the Discovery Health Channel.
	Phineas Barnes Phin is a Principal at First Round Capital, a seed-stage investment fund, worked at AND 1 from “day 2″ and founded a fitness video game company that changed the behavior of over one hundred thousand people and is the basis for the YourShape franchise from UbiSoft.
	Jeanne Barnett Jeanne Barnett is the creator of CysticFibrosis.com, a large and vibrant online community for people affected by cystic fibrosis. Since its beginnings in 1996, CysticFibrosis.com has grown to over 11,000 members with a database of more than two million messages. Jeanne has developed a deep understanding of e-patients, their subgroups, needs and means of communication. As a visionary and pioneer in Internet health, Jeanne has grown this social health community and helped bring the e-patient into conversation with the Industry. Jeanne is a graduate of Fordham University. She taught high school mathematics and computer science before starting Medrise.com, which owns over 100 niche medical domains.
	Jack Barrette Jack Barrette is a lifelong health marketer, serial entrepreneur, and internet pioneer. He is currently CEO and founder of WEGO Health, the first online community to empower consumer health activists in their mission to help others through the health social web. WEGO Health's Activist Social Network is the trusted community liaison to pharmaceutical and health marketers, familiar with professional key opinion leader programs. Marketers engage the Activist Social Network through innovative sponsorships, industry advisory panels, collaborative content development, widget distribution and more.
	Julie Batten Julie Batten, VP of Media Strategy, leads the digital media practice area at Klick Pharma. With a strong emphasis on search marketing activities, Julie's team develops and executes digital marketing strategies to enhance clients' online presences. Julie previously headed up the SEM practice at Non-linear Creations, where she led the search marketing team to consistently deliver exceptional results. An expert columnist with digital marketing resource ClickZ since 2007, Julie is an established thought leader in the field of Search Marketing.
	Wendy Blackburn Wendy Blackburn has more than 15 years of experience in pharmaceutical and health care marketing, including public relations, advertising, and interactive marketing. Her blog, ePharma Rx (link to http://blog.intouchsol.com), has become a must-read authoritative voice in the ePharma arena. Wendy is responsible for client strategy, client service, and business development across the agency, interfacing with a number of Intouch's top-20 pharma clientele. In 2005, Wendy led a team to win the first Webby Award granted in the pharmaceutical category on behalf of long-time client, Teva Neuroscience. By 2010, she helped grow Intouch into a premier digital health care agency. This growth was recently acknowledged by MedAdNews, who awarded Intouch Solutions "Agency of the Year," Category III.
	Amanda Bednar Amanda Bednar is a Communications Manager at MSAA with responsibilities across mission programs, donation campaigns, and mobile outreach. She is also an active teaching professor in Business Communications and has a background in community engagement, event planning, and business development.
	Maureen Byrne As Director of Public Relations at Novartis Pharmaceuticals Corporation, Maureen Byrne manages product PR and internal/executive communications supporting the Respiratory/Transplant/Infections Disease and Multiple Sclerosis Business Units at Novartis. She has more than 15 years of experience delivering award-winning health and pharmaceutical communications initiatives to educate, inspire, change, and build brands. Prior to joining Novartis Pharmaceuticals Corporation, Maureen was Director of Public Affairs at Hoffmann-La Roche and Group Vice President at GCI Healthcare in New York.
	Matt Caffrey After overcoming his background in biochemistry, Matt has spent the last 9 years in variety of sales and marketing roles at Lilly focused on both US and global diabetes markets. He is currently developing and implementing consumer marketing strategies focused on helping people affected by diabetes to reach better outcomes. When he is not thinking about how to delight customers, Matt can be found chasing his three children.
	Barbara Chong Barbara Chong is a Team Leader in the Division of Drug Marketing, Advertising, and Communications (DDMAC) at the Food and Drug Administration (FDA). In her current position (Training & Support), Dr. Chong is primarily responsible for providing training and working on policy development and special projects. Prior to this position, she was a Team Leader covering various therapeutic areas including Cardiovascular & Renal, Reproductive & Urology, Dermatology & Dental, Metabolic & Endocrinology, Special Pathogens & Transplant, and Anti-Infectives & Ophthalmology. She joined the FDA as a reviewer in DDMAC where she was primarily responsible for reviewing both the professional and consumer-directed promotional materials for the diabetes and urologic drug products.
	Elena Chouw Bio to Come
	Elizabeth Cohen Elizabeth Cohen is senior medical correspondent for CNN's Health, Medical and Wellness unit, reporting breaking medical news and health consumer reporting on CNN and CNN.com. Her signature digital column the Empowered Patient keeps consumers informed on how to ensure the best medical care for themselves and their families. Her book, THE EMPOWERED PATIENT: How to get the Right Diagnosis, Buy the Cheapest Drugs, Beat Your Insurance Company, and Get the Best Medical Care Every Time, was published in August 2010. Cohen has received several awards for her work, including a National Headliner, a Gracie, a Sigma Delta Chi, a Cine and two "Freddie" awards from the International Health and Medical Media Film Competition.
	Dave deBronkart e-Patient Dave put the word "e-patient" on the map. Surviving a near-fatal brush with Stage IV kidney cancer in 2007, he asked what he'd do with his "free replay in life," and in 2008 the answer came to him: he discovered e-patients.net and realized that the internet-empowered practices described on that site matched his own case perfectly. He became their most prolific blogger, using his now-famous name, and in 2009 was elected Founding Co-Chair of the Society for Participatory Medicine. A high tech marketer, he decided to move his hospital data into Google Health. The mess that resulted, and his blog post about it, landed him in the Boston Globe, Time, US News, policy meetings in Washington, and Wikipedia. In 2010 he went full-time in consulting and speaking, and published his first book, about his cancer story and being an e-patient: Laugh, Sing and Eat Like a Pig: How an empowered patient beat Stage IV cancer (and what healthcare can learn from it).
	Judith Deutsch Judith E. Deutsch received her BA in Human Biology from Stanford, her MS in Physical Therapy from USC and her PhD in Pathokinesiology from NYU. She completed a post-doctoral fellowship in Rehabilitation Research at UMDNJ. Dr. Deutsch is Professor and Director of the Research in Virtual Environments and Rehabilitation Sciences (Rivers) in the Doctoral Programs in Physical Therapy at the University of Medicine and Dentistry of NJ. Her current research includes the development and testing of virtual reality rehabilitation, and off-the shelf gaming systems to improve functional mobility and computer assisted clinical reasoning. She is the immediate past-Editor in Chief of the Journal of Neurologic Physical Therapy and a member of the Editorial Board of the Journal of Neural Engineering Research. She is a member of the Master Educator Guild at UMDNJ.
	Daniel Davidson Daniel Davidson is a Senior Manager in the Marketing Intelligence group at RTC. Serving a number of Pharma clients, Daniel works to create pre-campaign learning plans, forecast tactic performance, and work with patient-response data to build insightful reports that help senior managers to optimize advertising tactics and refine marketing initiatives. Within Social Media, Daniel has worked to identify and measure the benefits and costs of a social media channel. Daniel has a BA from the University of Chicago, a MA from UC San Diego, and an MBA from Duke University, but is clearly most proud of his time spent as an NCAA volleyball coach and a stand-up comedian.
	Lisa Emrich Lisa Emrich is a blogger, musician, e-patient, teacher, advocate, and friend, living with multiple sclerosis and rheumatoid arthritis. Lisa originally began Brass and Ivory in 2007 as a way to discuss and document her struggles navigating the maze of healthcare, health insurance, and drug assistance programs as a self-employed musician in Washington, D.C. Now Lisa uses blogging to connect patients online, raise disease awareness, and encourage self-advocacy and patient empowerment. She founded the Carnival of MS Bloggers to connect and feature the online MS community and writes extensively for HealthCentral on topics related to MS, RA, and obesity. Lisa also blogs about real life experiences for the unbranded initiative HowIFightMS.
	Will Evans Will Evans is Director, Experience Design for Semantic Foundry with 14 years industry experience in interaction design, information architecture, and user experience strategy. His experiences include directing UX for social network analytics and terrorism modeling at AIR Worldwide, UX Architect for social media site Gather.com, and senior interaction designer/information architect at kayak.com. He worked at Lotus/IBM where he was the senior information architect, and for Curl - a DARPA-funded MIT project when he was at the MIT Laboratory for Computer Science. Prior to Curl, Will was an interaction designer for Dataware working on various search (Northern Light) and KM related product suites including KM Suite II and QueryServer.
	Ted Eytan, MD Ted Eytan currently works as a Medical Director for Delivery Systems Operations Improvement for the Permanente Federation, LLC. His experience is in working with large medical groups and technologists to bring health care consumers useful information and decision-making health tools, to ensure that patients have an active role in their own health care. Dr. Eytan is board certified in family practice, and most recently completed service as Medical Director, Health Informatics and Web Services for Group Health Cooperative of Washington State. His clinical interests are preventive care and reducing disparities in health status among vulnerable populations.
	Michael Fergusson Michael is the CEO of Ayogo, and is dedicated to the idea that play is one of the most productive things we can do. He's been an entrepreneur and innovator on the web for over 15 years, and has been consulted for his expertise on game design and social software by some of the most innovative companies in the world. The inventor of several important patents related to network-based collaboration, his software is currently in use by the US Senate, Electronic Arts, the US Patent and Trademark Office, Daimler, the European Union, Cisco, Hewlett-Packard, IBM, and many other organizations around the world. Michael is a polymath, a troublemaker, and a poet, and is energized by the challenge of being alive at this particular time in history. Ayogo is the game design studio that produced Healthseeker, the pioneering social health game, for the Diabetes Hands Foundation and in collaboration with Joslin Medical Center. Michael's highly-regarded blog on purposeful game design can be found at http://ayogo.com/social-game-design.
	Ross Fetterolf Ross has been working in the ePharma industry for 10 years with focused expertise in Diabetes, Oncology, HIV, and many others. His background in the industry includes periods at i-Frontier (now Razorfish), Medical Broadcasting Company (now Digitas Health), and Ignite Health, where he has held roles in account services and digital strategy for the last 6 years. He is a frequent contributor ePharma thought collateral through industry articles, blog posts, and tweets (@DigitalBulldog).
	Susannah Fox Susannah Fox leads the Pew Internet & American Life Project's health research and oversees the Project's digital strategy. Some of her recent reports include: The Social Life of Health Information, Twitter and status updating, and Generations Online in 2009. Susannah is the former editor of the website for U.S. News & World Report magazine. She has also worked as a researcher for RealNetworks and for The Harwood Group. Susannah graduated from Wesleyan University with a degree in anthropology. Susannah contributes to "e-patients.net", a multi-author blog about health and health care.
	Barbara Gaynor Barbara Gaynor, M.S., is principal education specialist in Patient Advocacy and Education at Boston Scientific CRV (Cardiology, Rhythm and Vascular). Her group focuses on enhancing and expanding access to quality information for heart patients and their families to make informed decisions about their health. Barbara develops and manages a portfolio of resources for clinicians to use to educate patients with heart disease, serves as managing editor the LifeBeat patient newsletter and website(www.lifebeatonline.com), and is a corporate partner to national patient advocacy organizations focused on cardiac disease awareness and treatment. Her experience in cardiac disease awareness and marketing provided a platform to drive the integration of five web initiatives into one consolidated website for heart patients. Since joining Boston Scientific in 2001, Barbara has worked in Sales Force Automation and Field Development specializing in training and development. She was granted Certified Cardiac Device Specialist-Allied Professional from the Heart Rhythm Society in 2005.
	Jeff Greene Jeff leads social media and digital planning at HealthEd where his role is to create and collaborate on strategies that empower patients through digital, social media, and mobile channels. With more than 13 years in the marketing field, Jeff is an experienced marketing consultant who helps healthcare clients identify and leverage opportunities in the emerging digital landscape - including social networking, mobile marketing, and back-end technology platforms to support innovative communication channels. Jeff has consulted for start-ups, Fortune 500s, nonprofits, and midmarket companies, and he speaks regularly at association and corporate events.
	Shwen Gwee Shwen Gwee leads Digital Strategy and Social Media within the Marketing department at Vertex Pharmaceuticals. He focuses on New and Social Media, Web 2.0, and Health 2.0 and leads the development of a comprehensive digital strategy for launch/commercialization. Shwen plays an active role in the healthcare and social media (HCSM) community and in addition to his active blog (Med20.com) and Twitter (@shwen) presence, he has founded and run such events as the Social Pharmer (SocialPharmer.com) and Social Health (SXSH.org) un-conferences.
	Mark Hadfield Bio to Come
	Robert Halper Rob Halper is the Director of Video Communication at Johnson & Johnson, where he has worked for 15 years. He works with the in house TV studio, and manages the Johnson & Johnson health channel on YouTube .Prior to that job, Rob worked for 12 years in various positions at CBS and WCBS-TV in New York City, including directing local newscasts and working as an Assistant Director for the CBS News Morning Show. He graduated in 1973, with a BA in Communication Studies from Oberlin College, in Ohio.
	Manny Hernandez Manny Hernandez is a nonprofit executive, a social media author and consultant, and a diabetes advocate. He is the president of the Diabetes Hands Foundation (DHF), a nonprofit that connects people touched by diabetes through social media channels, reaching nearly 200,000 people every month. Since 2008, DHF has also developed numerous successful diabetes awareness programs. More recently, they partnered with Joslin Diabetes Center to develop HealthSeeker, a pioneering health Facebook game. Manny has worked in web product management, online community management, content management, and search engine marketing for more than ten years. He wrote "Ning for Dummies" and collaborated on "Twitter For Marketing for Dummies." You can follow him on Twitter @askmanny.
	Regina Holliday Regina Holliday is a DC-based patient rights arts advocate. She is currently at work on a series of paintings depicting the need for clarity and transparency in medical records. She placed her first mural in the series in May of 2009. After the death of her husband, Fred Holliday II, on June 17 2009, she began a large mural titled "73 cents." This piece depicts Holliday family's nightmare journey through the medical system during Fred's cancer care and it can be viewed at 5001 Connecticut Ave. Washington, DC 20008. The painting became part of the national healthcare debate and was covered by the BBC, CNN, CBS, AOL, VOA, NPR, The Washington Post, and the BMJ. Regina Holliday can be found on Twitter as ReginaHolliday and on Facebook as Regina Holliday, Wash DC.
	Arly Iampietro Arly Iampietro is responsible for developing integrated digital strategies for clients of Roska Healthcare Advertising. From search and social to web and mobile, Arly is passionate about emerging media and helps clients take advantage of new technologies to maximize results for their brand. As an active participant in the social healthcare spaces, Arly can be found interacting within healthcare blogs, commenting on the changing digital landscape in anticipation of the FDA social media guidelines, and offering advice and leadership through Twitter (@arlyi).
	Ellen LaPointe Ellen LaPointe is responsible for developing strategic private and public sector partnerships to increase HopeLab's institutional resources, leverage the impact of HopeLab's innovative solutions, and raise awareness of HopeLab's work among thought leaders, policymakers, and key stakeholders. In her role, she has cultivated mutually beneficial relationships between HopeLab and the Robert Wood Johnson Foundation, Starlight Children's Foundation, the Children's Oncology Camping Association, the Lance Armstrong Foundation, the Entertainment Software Association Foundation, CIGNA HealthCare, Kaiser Permanente, and Vivendi, among others.
	Carlen Lea Lesser Carlen Lea Lesser is the VP/Director of Interactive Strategy for RTC Relationship Marketing (RTCRM), a 40 year old full service Relationship Marketing agency. Carlen's work at RTCRM revolves around understanding how different people utilize technology for communication and developing impactful marketing strategies that leverage this knowledge, and of course keeping on top of the latest communication technology innovations. In addition, she has developed a specific focus on understanding FDA regulations and guidance on Pharma marketing, and how it applies to interactive marketing. She paved the way for the use of social media as business intelligence at RTCRM, through the development of a proprietary social media research tool, the SoundByte. Carlen is a frequent blogger on her own site www.carlenlea.com and RTCRM's blog, www.rtcrm.com/blog, and can be found on Twitter @carlenlea.
	Andrew Levitt Andy Levitt is the Founder & CEO of HealthTalker, and has been overseeing the growth and development of the company since its inception in February 2007. Prior to launching HealthTalker, Andy spent 13 years in various sales, marketing, and management capacities within the pharmaceutical industry, working for Schering-Plough, Johnson & Johnson, Praecis and Genzyme Corporation. Andy earned his Masters of Business Administration at New York University's Stern School of Business, and his Bachelor of Arts degree from Emory University. Andy is passionate about his entrepreneurial venture, believes in the power of word of mouth marketing, and is a Seth Godin disciple. He is also quite passionate about he and his wife's newest start-up - their son Oliver - who was born in April 2009.
	Elizabeth Lyons Elizabeth Lyons is a postdoctoral fellow in the Interdisciplinary Obesity Center at the University of North Carolina at Chapel Hill. Her primary research interests are the use of new technology, specifically video games and the Internet, for cancer prevention and provision of social support. Her current research concerns the effects of video game play on young adult gamers and methods to replace sedentary television watching with either light or moderate intensity physical activity via gaming.
	Craig Lipset Craig Lipset brings over 15 years of leadership and innovation in clinical research. At Pfizer he is bridging Molecular Medicine's potential of personalized therapies with eHealth's technologies that inform and empower both patients and providers.He previously served as Vice President of Program Management at Adnexus Therapeutics, and on the founding management team for Perceptive Informatics. He serves on advisory boards for several privately-held companies, on the Board of Directors for the Foundation for Sarcoidosis Research, and is the 2010 recipient of the DIA's Outstanding Service Award.
	Jen McCabe Jen McCabe is CEO/co-founder of Contagion Health, an early stage consumer-centric health social software firm born in 2009 to make healthy behaviors 'contagious.' (Tagline: Illness is viral, health can be contagious too).
	Amy McDonough Amy McDonough is the Director of Business Development for Fitbit, working closely with partners to plan, build, and execute strategic wellness initiatives. Amy has more than twelve years experience leading partnership management teams with a span of roles focused on moving businesses forward through business development initiatives. Prior to Fitbit, Amy held several strategic roles at CNET Networks. Amy has a Bachelor’s Degree from Merrimack College as well as a Professional Certificate in Integrated Marketing Communications from UC Berkeley.
	Laura McGovern Laura McGovern is Director Marketing on XIAFLEX, the only FDA approved nonsurgical treatment for patients with Dupuytren's contracture. Prior to XIAFLEX's launch in March 2010, Laura prepared the marketplace for introduction of this first in class product, established all core brand elements, developed positioning, and value proposition for XIAFLEX. Prior to Auxilium, she worked at Wyeth Pharmaceuticals in brand management on products such as Protonix and Rapamune running both consumer and professional marketing campaigns.
	Brooke McMillan Brooke McMillan is the online community evangelist for the Lance Armstrong Foundation (LIVESTRONG). She started with LIVESTRONG in April 2004 as the first LIVESTRONG SurvivorCare coordinator, helping thousands affected by cancer get educational information and professional support. She lends an ear to those needing support to this day and reaches out proactively via online tools such as Twitter, Facebook, the LIVESTRONG Blog, Flickr, YouTube and more to build the LIVESTRONG community and raise awareness of the organization's efforts.
	Sona Mehring Sona Mehring is the founder of CaringBridge and created the first CaringBridge website during a friend's high-risk pregnancy in 1997. With extensive experience in the information technology industry, Sona's vision was to build upon that formative and deeply personal experience - combining the capabilities of technology with the personal needs of people facing a crisis. In the years since, Sona and CaringBridge have become widely known for the creation and implementation of Compassion Technology™ that facilitates personal and convenient communication for individuals receiving care. Sona is frequently recognized and honored for her passion and visionary leadership. In 2009, she was named one of 25 Women Industry Leaders in the Twin Cities by the Minneapolis/St. Paul Business Journal. In 2006, she was recognized and highlighted by MSN.com as one of the nation's leading Women Working for Change.
	Alec Melkonian Alec Melkonian brings 12 years of digital marketing and consulting experience to Klick. Alec has worked for large agencies such as CX and Blast Radius heading up their Client Services Division in the U.S. and Canada. He's led many large projects for clients such as AT&T, Crate & Barrel, and the Royal Bank Financial Group. Alec leads Klick's Client Services team in North America where he is accountable for strategy development for his accounts and for complete client satisfaction.
	Paul Meyer Paul Meyer is Co-founder, Chairman and President of Voxiva. Founded in 2001, Voxiva is a leading global provider of interactive mobile health information services. Voxiva solutions are used by leading public and private health organizations in 14 countries around the world for health prevention and wellness, patient monitoring and support, disease surveillance and data collection. In early 2010, Voxiva and its partners launched Text4baby, a free SMS information service for pregnant women and new moms that is the largest mobile health service in the US.
	Margaret Morris, PhD Margaret Morris is a clinical psychologist and health technology researcher at Intel. Margie creates and evaluates technologies that address psychosocial needs. These range from sensor systems for social connectedness, to Facebook applications for behavior change, to mobile phone applications that bring psychotherapy into everyday life. She combines methods from clinical psychology, ethnography, and participatory design to identify areas for innovation. Margie developed the embedded assessment approach and writes on health technology from a psychological perspective. She completed her Ph.D. in Clinical Psychology at the University of New Mexico, followed by a postdoctoral fellowship at Stanford University. Prior to joining Intel, Margie studied technology adoption in the Experience Modeling group at Sapient.
	Kurt Mueller With 15+ years e-channel marketing experience, Kurt Mueller has worked with clients in the Clinical Research Organization (CRO), manufacturing, Rx, and OTC industries. An interactive pharmaceutical thought leader, Kurt lives to break down physical and electronic borders to strengthen healthcare provider-patient connections. Kurt is recognized as one of Adobe's elite "Magnificent Seven" and co-founded the Orange County, CA chapter of the International Interactive Communications Society. When not working at the agency, he can be found actively speaking at The Wharton School of the University of Pennsylvania, industry webinars, and pharmaceutical conferences.
	J. Adam Noah Adam Noah is Technical Director of the ADAM Center and Motion Capture Laboratory at Long Island University in Brooklyn, NY. His past research includes working with diverse populations such as spinal cord injured, human infants, and cockroaches. Currently, he is investigating the effect of virtual reality training on various healthy and neurologically impaired populations. Adam has developed a number of analyses including biomechanics, behavioral, and neural techniques including fMRI and fNIRS to evaluate the benefits of virtual training versus more traditional therapies.
	Eileen O'Brien Eileen O'Brien has 14 years of interactive marketing experience with a focus on health care and pharma. As Director of Search & Innovation at Siren Interactive, she oversees search strategy, analytics, and social media. Previously, she was Director of Search, Media & Insights at Compass Healthcare Communications where she developed the social media practice, and worked on brands for Actelion, BioMarin, Eisai, Ipsen and King Pharmaceuticals. She moderates the #SocPharm tweetchat on Wednesdays at 8 pm EST which discusses Pharma marketing and social media. She can be reached on Twitter at @eileenobrien and blogs at http://sirensong.sireninteractive.com.
	Brian O'Donnell With executive management experience in both multinational advertising agencies as well as niche interactive shops, Brian O'Donnell is a respected leader in the digital marketing space. His cross-disciplinary experience has proven to be instrumental in helping clients develop integrated strategies to meet both brand marketing and demand generation objectives. A majority of Brian's time is now spent on developing innovative pharmaceutical marketing strategies for the online channel. In this regard, Brian continues to build an extremely talented team at Klick Pharma focused on reaching both empowered patients and healthcare professionals in the United States, Canada, and beyond.
	Andy Phelan Andy Phelan played the title role of Christopher Morgan in the original play and short film Becoming Christopher, as well as its sequel The Christopher Chronicles. The story centers on a young man who has cystic fibrosis and the life challenges and opportunities that he faces.
	Sloan Rachmuth Sloan Rachmuth is the co-founder of HEALTHeME, a personalized health service that offers an e-Health/m-Health clinical support tool for weight management in primary care. Sloan is also currently a PhD candidate in Media Psychology at Fielding Graduate University . Her current research focuses on the design and deployment of patient-centered behavioral interventions. Sloan has a double major in psychology and legal studies from Harvard University. While at Harvard, Sloan conducted behavior research at Harvard Medical School and at MIT in the areas of cognitive disorders, memory, and learning.
	Arlene Remick Arlene Remick is the director of the text4baby program for the National Healthy Mothers, Healthy Babies Coalition. Text4baby provides pregnant women and new moms with information to help them care for their health and give their babies the best possible start in life. Arlene manages content and materials development and works with public and private partners to coordinate their participation in the text4baby program.
	Jonathan Richman Jonathan Richman is responsible for providing strategic direction and leadership for Bridge Worldwide's clients as they make their move towards digital marketing. From social networking to relationship marketing to channels such as mobile and complex back-end technology platforms, he helps clients sift through the clutter and hype to find the best options for their brands. Jonathan is also the author of the popular marketing blog, Dose of Digital, which provides insights on digital marketing. It is one of the most read blogs of its kind and one of the top overall marketing blogs according to the AdAge Power 150.
	David Rose David Rose is a product designer, technology visionary, and serial entrepreneur. Currently he is Chief Executive at Vitality, a company that is reinventing medication packaging with wireless technology. Prior to joining Vitality, David was founder and CEO of Ambient Devices. He pioneered glanceable technology, which is embedding Internet information in every day objects like light bulbs, mirrors, and umbrellas to make the physical environment an interface to digital information. David also founded Viant's Innovation Center and he patented online photo-sharing.
	Ben Rubin Ben Rubin is the Chief Technology Officer and Co-Founder of Zeo, a technology start up that has created the world's first personal sleep coach. Zeo is changing the way we measure and talk about sleep. As a technologist, Ben is constantly exploring the way measuring our bodies and providing motivation can improve quality of life. Ben holds a B.S.in Computer Engineering from Brown University, where he co-founded Zeo in 2003.
	Tina Sampath As Associate Director of eMarketing & Patient Marketing in the Cardiopulmonary Business Unit at Gilead Sciences, Tina Sampath is responsible for the strategic development of marketing and educational programs for patients, as well as oversight of Professional eMarketing strategy. With over 10 years in the pharmaceutical industry, Tina has hands on experience developing integrated programs for patient and healthcare professionals in multiple therapeutic areas, including Cardiology, Women's Health, Neuroscience, Immunology and Oncology.
	Jane Sarasohn-Kahn Jane Sarasohn-Kahn is a health economist and management consultant who has worked with health care stakeholders in the U.S. and Europe for over two decades. Jane founded THINK-Health, a strategic health consultancy, in 1995 after spending a decade as a health care consultant in firms in the U.S. and Europe. Jane's client base spans the broad range of stakeholders in health, including technology, bio/life sciences, providers, plans, financial services, advertising and communications, public sector and NGOs. Jane focuses on the nexus of health care and technology applying the tools of environmental analysis, scenario and strategic planning, forecasting, and health policy analysis.
	Daniel Z. Sands, MD Daniel Sands is senior medical informatics director for Cisco Systems, as part of IBSG Healthcare the Internet Business Solutions healthcare group. He brings solid industry knowledge and broad experience to this role, where he provides both internal and external health IT leadership and helps partners with business and clinical transformation using IT.
	Ben Sawyer Ben Sawyer is the co-founder of the Games for Health Project which focuses on how videogames and videogame technologies can provide innovations and solutions in healthcare. His firm, Digitalmill, works on projects like Games for Health and does private design and development consulting on serious games. Since 1999 he has designed and/or produced over a dozen major serious game projects in health, defense, corporate training, and K-12 education.
	Joe Shields Joe Shields has over 20 years of global marketing management experience across several industries, including pharmaceuticals, medical devices, telecommunications, broadcast television and specialty chemicals. Throughout his career, he has consistently delivered results through a unique balance of business fundamentals, a deep understanding of technology, and an unrelenting drive to innovate. In his current role at Pfizer, he leads Consumer Marketing for ENBREL, the number one selling biotech medicine in the world. In 2009 Joe was selected as an Emerging Pharma Leader by Pharmaceutical Executive magazine; in 2006 he was named one of the Top 25 Pharmaceutical DTC Marketers by DTC Perspectives magazine; and he currently sits on the editorial advisory board for Medical Marketing & Media magazine and the Google Health Sales advisory council.
	Tai Spargo Tai Spargo is the Special Projects Coordinator for the National Organization for Rare Disorders (NORD). Her responsibilities include maintaining NORD's social marketing presence, grant writing, and supporting many of the diverse endeavors NORD fosters. Before joining NORD she worked at the U.S. Department of Transportation's Federal Highway Administration in the Office of Transportation Policy Studies. Additionally she has been in positions at several non-profits, a local Council of Governments, a Congressional Office, and a political consulting firm.
	Kerri Morrone Sparling Kerri Morrone Sparling has been living with type 1 diabetes for over 23 years, diagnosed just before she started second grade. She has never let her diabetes define her, but instead says that it helps explain her. Kerri is the author and creator of www.SixUntilMe.com, one of the first and most widely-read diabetes patient blogs. Started in May 2005, Six Until Me has a strong and loyal readership comprised of people with diabetes, the caregivers of diabetics, medical professionals, and those living with chronic illness. She has contributed to many diabetes-related websites and publications, and is a passionate advocate for diabetes awareness. An expert in social media and its influence on patients, Kerri presents regularly at new media conferences and currently works full-time as a freelance writer and social media consultant.
	Victor Stretcher Victor Strecher founded and directs the University of Michigan's Center for Health Communications Research. In 1990, he began exploring the role of digital health communications technologies for health behavior change and decision-making. Since then, Dr. Strecher has been a leading investigator on over $45 million in grant-funded studies in this area. In 1998, Dr. Strecher founded HealthMedia Inc., an Ann Arbor-based company that develops and disseminates award-winning tailored health interventions in multiple languages for health promotion, disease prevention, behavioral health, and disease management to millions of users. HealthMedia Inc. was purchased by Johnson & Johnson in 2008 and Dr. Strecher remains active as their newly created Chief Visionary Officer.
	Dr. Hugo Stephenson Hugo is the Founder and President of iGuard, and is responsible for the overall vision of the iGuard service and business. His focus is on ensuring that iGuard is a valuable resource to patients while building a successful and socially responsible enterprise. Hugo has over 15 years experience in medicine, drug development, and drug safety. He was an early pioneer in medical decision support, and is an internationally renowned expert on drug safety research.
	Bill Tancer Bill Tancer is the General Manager, Global Research at Hitwise, and author of the book Click: What Millions of People are Doing Online and Why it Matters. At Hitwise, Bill leads a team of research analysts in the US, UK and Australia, providing cutting-edge research and insight into online consumer behavior and the application of online competitive intelligence. Bill's analysis of the online landscape has been quoted extensively in the press and he is the author of the weekly online column for TIME, The Science of Search.
	Seth Tropper Seth Tropper is an experienced entrepreneur with proven track record in operations, finance and strategy. He is currently the CEO and co-founder of Switch2Health Corp., which is the leading enabler of improved Health & Wellness through motivating and rewarding people for physical activity. Prior to Switch2Health, Seth was a founding partner of high-tech startup, PlasmaSol Corp., acquired by Fortune 100 medical device maker Stryker Corp.
	Clarissa Trujillo Clarissa Trujillo is Manager of Communications at Lundbeck Inc. working on a variety of programs to support the company's products, as well as advocacy relations, employee communications and social media. Since joining the company in 2008, Clarissa has engaged in communication efforts around the company's acquisition, as well as the approval and launch of three orphan drugs. Ms. Trujillo played a key role in bringing Lundbeck Inc. into the social media space by launching the @LundbeckInc Twitter account in 2010 and adopting the nickname Chief Tweeter. Prior to joining Lundbeck, Ms. Trujillo managed public relations accounts at Fleishman-Hillard in Chicago and Spectrum Science Communications in Washington, D.C., supporting such clients as The Allstate Foundation, CIGNA HealthCare, Bristol-Myers Squibb, Pfizer, National Association of Community Health Centers, and the Institute of Medicine. In the course of her work, Ms. Trujillo enjoyed traveling cross-country as press manager for the 2005 Bristol-Myers Squibb Tour of Hope™ with Lance Armstrong. Clarissa earned a Bachelor of Arts degree and a double-minor in Spanish and international studies from American University in Washington, D.C.
	Sam Yohannan Sam Yohannan has over a decade of physical therapy knowledge and experience in a variety of different rehabilitative settings across the country. Sam is the Senior Physical Therapy Specialist of Burn Research on the burn unit at the New York-Presbyterian Hospital/Weill Cornell Medical Center in New York City. His ongoing enthusiasm and research interest has been on the efficacy of active video gaming technology for post-burn rehabilitation.
	Kirsten York Kirsten York is a senior member of the Return on Focus leadership team. ROF has pioneered the use of established evidence-based science principles for marketing purposes. With over 15 years of pharmaceutical marketing experience, Kirsten brings a unique fusion of strategic and creative expertise to objectively evaluate the evidence supporting key investments and provide brand teams with actionable recommendations for strengthening the support for key marketing decisions moving forward. At the core of her beliefs is a resounding passion to increase the level of evidence behind both branded and unbranded content strategies to help clients maximize patient acquisition, conversion, and retention.